Building the right link structure to your site will increase your traffic. Some links are more powerfull than others though.

Linking directly to a site like www.westbrookrecovery.com gives a link but there is no power in the link. Since it just matches the name of the site it does not convey any relevence to the link. If the link is Addiction Treatment it carries those keyword values into the site. The search engine can use the description of the site by the link name not the site name that improves the link rating for that keyword at the site. Next step in increasing the value is not merely linking to the front page if the same Addiction Treatment link goes to an internal page with a title of Addiction treatment it carries even more value.

On the outgoing side having over 30 links per page may label your site as a link farm. Your score will suffer and your site value may be dropped. Submitting your to link farms is also a losing proposition. 

Link power is granted to the remote site based on the amount of links on the sending page as well as the ranking of the sending page. If the page (not site!) has lots of incoming links to it the page will have a high link value. Any outgoing links on that page will have a higher value to the linked site.

Link tidbits:

1) Don’t exceed 30 outgoing links per page

2) Whenever possible have a keyword used for your link.

3) Scatter your incoming links to different pages on your site not just the main page.

4) Name your pages with keywords. It lets the incoming links have more value

5) Remember each page is rated not just the main page!

6)

Filed under: Ideas

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