There is an ongoing war on the Internet. You don’t hear about it because the only causalities are web site ratings and wasted money.

Imagine what could you do knowing what keywords your competition was using and how much money they are spending for ads. Try http://www.spyfoo.com/  and look at www.navypier.com. It shows they spent lots of money on Pay Per Click in June of 2009 but since then their outlay for PPC has dropped immensely. They paid for keyword coverage on an event basis. That focus allowed them to pull in readers even when they had very little to do with the event. Keep that in mind drawing readers to  your site with a special page devoted to a  local event could yield a nice advantage. They also report on the value of the organic traffic. Organic traffic is earned by having the right keywords and content to  draw visitors without paying for it. They have a great organic value of $691.99 – $2.08k per day!Consider using spyfoo to track how your competitors are positioning themselves on the net. Notice what they do and don’t adapt to.  Take advantage of any opportunity it shows. Either try to take away the keyword by making your page more powerful for that keyword or go in a completely different direction. The best method might be to use an auxiliary event to add for rather than the main event.Spy vs. Spy I spy on your website and then change mine.  Spy on your competitors they are spying on you!

Filed under: Internet Marketing

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