Google’s Sandbox

One of the algorithms Google uses  for ranking Web pages is the SandBox algorithm. Pages that haven’t been updated for a long time will gradually lose their positions in the rankings even if they initially had high positions. Google adds thousands of new web pages to its index. The freshness of the page data by date & content influences where that page ranks. Notice it is the page of the web site it judges not the whole web site.  Google assumes that newer pages have more updated information than older ones. This process will gradually “dissolve” your site ranking against your competition, while your old pages get “crowded out” by the new additions from the top results.

Retaining high positions requires adding content on a frequent basis. Or adjusting the content of the page. Important because a few words changed on a page could show it up as changed and keep your spot.

Upkeep and update your site frequenly or you can lose your spot. Getting to the first page of a Google search is very important but maintaining it there takes time and effort. It’s free online advertisement and losing your position can be costly.

The longer your site stays static the more likely your site will get put into Google’s Sandbox don’t let this happen.

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Filed under: Search engines • SEO

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