Branching concepts happen when the original concept “A” suggests a different usage into  “B One” ,”C Two” or “D Three” areas. Changing the usage of the concept can be done without  modifying  the concept but is not the typical direction branching takes. Normal branching involves a modification of the concept that yields new areas of use and the ability to solve problems unstated in the “A” concept.

Write down where the branches go and how the use of the concept gets adjusted to for the new fit. Branching should be done like exploration. You don’t know what might happen unless you try it. Dumb branches might be smarter than you know. I’ll cover how to work with dumb ideas in another post.

Filed under: Concept • Terminology • Uncategorized

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