Many of the changes needed to attract the attention of the search engines lies in how the site is set up. I’ll examine a hypothetical “Guru of OZ” website.  

Do your pictures have Alt text entries done? The only time users will see this is if their platform cannot display the picture or it doesn’t download.  Search engines can’t see the picture so without an Alt text entry for “Guru of OZ” picture according to the search engine the picture of the “Guru of OZ” doesn’t exist.  No self respecting Guru wants to be ignored so be sure to add that or your Guru customer might get annoyed.

Do the names of the pages support the sites theme? No, not the style of the site. I mean the focus of your site in terms of content.   If the page content is “Random Thoughts from the Guru of OZ” and the page is named Random there is nothing for the search engine to classify with. Renaming the page to “Guru Thoughts” or “OZ Thoughts” will get better traction.  The title of the page should bring the readers & search engines interest in on it’s content.

What is your sites SEO focus? Where do you want seen by the search engine? Consider carefully just putting  OZ  in your title is not enough. OZ is a large place so consider where in OZ you want the customers to find you. Using “Emerald City OZ” will get you a very specifically located customer. If you want to appear at the top of several searches engine categories then make a page for the “Emerald City Guru” and another one for “Munchkins Guru”. Then keep the content focused!

Remember to market specifically to your customers.  I’m focused on Internet Marketing in Mundelein not Internet Marketing in OZ. I hear OZ is a very unsual market for the internet.