Web branding

You need to control your branding across as many of the web domain styles you can afford.

To totally control your branding you should buy all possible domains including .com, .net, .tv, .co , No you can’t have a  .gov domain, .info, .biz, .ca  , .mobi , .me  and a late comer to the list is .tv.

You might need .org, and possibly a .Country – Country specific web domain it may be very valauable to appear as local. Beware some countries may require you to have a physical address there to get it.

Social Network Branding

Then control your branding across the ever increasing Social Network arena. Right now it includes over 40 networks.  Get control early or risk not being able to control your message.  If someone is using your business name they could be perceived as representing your company. They may demand a high fee to sell the rights to the Social Network name. Or they could smear your name.  Choose your business name carefully and grab control of the Social Network area early.

Email marketing

Email marketing needs a complete set up.  Marketing campaigns need set up along with proper opt in forms. Content rules in your Email marketing you must deliver value for your subscribers or they will delete your messge without reading it. Lots of power can be acheived from gathering Email listings. Unless you are a online only seller much of your business will come from your local area. Email listings are for sale out here. They can be rented. Unless you know exactly what type of customer to reach it could be a waste of time and money.

Get your branding right up front or risk muddled messages.